What do Google, YouTube and Sony have in common aside from being impossibly successful brands?
They’ve all engaged communications executive Tricia Newell to help them successfully market, promote and ultimately capitalize on the strength of their good names.
A good name is something the Columbia University and Clark Atlanta University graduate knows a lot about.
After more than a decade in the marketing and communications business it’s her own nom de plume that has opened countless doors due to the glowing adjectives that succeed it, among them strategic, reliable, results-focused, passionate, trustworthy, friendly and professional.
Tricia earned her industry accolades working with the who’s who of Black music and film including legendary comedian Steve Harvey, Grammy winner Kirk Franklin, Oscar winner Mo’Nique and groundbreaking director Ava DuVernay.
In fact, it was at BET where she got her start.
Leaving a paid full-time position in the early 2000s to be an unpaid intern for the network, Tricia rose swiftly through the ranks to eventually become senior manager of corporate communications. Along the way she hit a number of home runs. Most notably Tricia was chief architect and executor of BET News’ strategic communications plan for the 2008 election season, which saw the historic election of President Obama; she led the publicity campaign for BET’s reboot of The Game, which became the highest rated primetime premiere on network TV; and she served as the network’s spokesperson in Lagos, Nigeria to celebrate the one year anniversary of BET’s launch in Africa.
“Whether building a communications strategy, securing media placements, connecting clients with partnerships or providing rapid response to a crisis situation, I aim to create brand stories that will cause my clients’ target audiences to react in a favorable way,” adds the media maven, who worked as Director of Public Relations for Sony Music Entertainment – RCA Inspiration for three years. In 2016 Tricia turned down a raise and a promotion to leave the company and strike out on her own.
In addition to continuing her work in the industries she established her name, Tricia pursues opportunities that speak to her spirit. She has represented several civil rights organizations including the National Black Justice Coalition and The National Urban Fellows. Tricia volunteers at Girls Inc. in Harlem where she teaches a code curriculum.